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Anlytic
Smart Tables Feature

Tables that think for you

With Anlytic Smart Tables, your data isn't just stored. It's automated, connected, and ready to act.

A spreadsheet that actually works for your business.

Functions, webhooks, actions, and AI. All in one table.

fxnet_roas
=(revenue - cogs - returns - fees) / spend
ChannelSpendRevenueCOGSReturnsFeesfxnet_roas
Meta£6,100£10,614£3,050£688£2441.74x
Google£4,200£9,282£2,100£294£1682.21x
TikTok£1,280£1,294£640£259£641.01x
Email£420£3,184£210£21£167.58x

140+ built-in functions

Date, maths, string, aggregate, window, and geospatial functions with autocomplete and real-time validation.

ChannelCampaignReturn RateNet ROASStatus
MetaSpring Prospecting11.2%1.74xActive
GoogleBrand Search7.0%2.21xActive
TikTokCreator UGC20.0%1.01xReview
EmailWin-Back Jun5.0%7.58xActive

IF/THEN table logic

Encode business rules directly into computed columns. Logic evaluates the moment data changes.

CampaignChannelSpendRevenueStatus
Creator UGCTikTok£1,280£1,294New
Brand SearchGoogle£4,200£9,282
Spring ProspectingMeta£6,100£10,614

Live webhooks

Every table gets a webhook URL. JSON payloads map to columns in milliseconds.

CampaignNet ROASReturn RateAction
Spring Prospecting1.74x11.2%
Brand Search2.21x7.0%Completed
Creator UGC1.01x20.0%Queued…
Win-Back Jun7.58x5.0%Completed

Action columns

Connect rows to Slack, Gmail, APIs, HubSpot, and 100+ integrations. Run per-row or in batch.

Action columns

Turn any row into a live automation. Connect to Slack, email, APIs. Test before saving, track status in real time.

CampaignNet ROASReturn RateAction
Spring Prospecting1.74x11.2%
Brand Search2.21x7.0%Completed
Creator UGC1.01x20.0%Queued…
Win-Back Jun7.58x5.0%Completed

Traditional tables store data. Smart Tables act on it.

Return rate monitorRunning since June 1
Running
09:14TikTok return rate crossed 20%. Alert sent.
Yesterday 14:22Meta rate normalised. No action.
Jun 3Email win-back triggered (cohort 3).
0 manual actions needed this week

Automated

Build logic once. It runs every time new data arrives.

Campaign PerformanceLive sources
4 sources
Shopifysynced 1 min ago
Meta Adssynced 3 min ago
TikTok Adssyncing...
Xerosynced 5 min ago
4 sources · auto-refreshingLive

Connected

Webhooks stream live data from any system into your table.

Excel
Column refs. Manual refresh required.
Anlytic
fxstatus
=IF(return_rate > 0.15,
"Review", "Active")
Named columns. Always live.
Same logic, live data, no manual refresh

Familiar

140+ functions with Excel-style syntax. Start building immediately.

Row trigger
TikTokCreator UGC
20.0%return1.01xROAS
-> Slack alert sent to #performance-ops
09:14
-> Klaviyo segment updated: exclude from prospecting
09:14
-> Campaign flagged for budget review
09:15
3 workflows triggered automatically

Proactive

Rows trigger Slack alerts, API calls, and CRM updates. Not just hold numbers.

From raw data to automated action in minutes

Smart Tables replace your spreadsheets, your ETL scripts, and your manual workflows.